The structure of your blog is vital

The structure of your blog improves its readability and ensures that you are answering the questions your readers have.  This valuable information will be picked up by Google with the use of so-called user signals. And when this happens, your website will be pushed up the rankings. Winning.

To help you structure your blogs in-line with these benchmarks, we have listed a few tips and hints. Please see below:

Appropriate use of a focus keyword

A focus keyword is the term or phrase you want Google’s search engines to pick up your page or blog with. It is important to repeat this chosen keyword or keyphrase in your text as many times as is possible and reasonable. This reinforces the search word or phrase in your post and assists with Google choosing your content as a priority search result.

Heading distribution

Be sure to separate the content of your post with the use of informative and relevant headings. This includes making use of subheadings for paragraphs. Ensure your headings are labelled properly too, otherwise the process will be a futile one.

Paragraph and sentence length

This is a no-brainer. Paragraphs and sentences that drag on are not effective to most readers. The information can become convoluted and the interest and understanding of the user can be lost. Keep your content short and precise. Basically, if a 13-year-old can understand your content, you’re on the right track.

Use transition words in the structure of your blog

To assist in guiding your reader, you should use a generous amount of transition words. These words show your viewers that the information you are providing is valuable and has a result. Think of transition words as cement, that are the glue that connects your paragraphs and sentences. A few examples of transition words are “and”, “because”, “due to” and “as a result”.  \

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