How does Google Voice Search affect your website readability?

How does Google Voice Search affect your website readability?

“Hey Google”. Does this sound familiar? Well, it should. Google Voice Search has become a widely used tool across all age groups when conducting a Google search. This function has become beneficial from both a convenience and a practical point of view. It is in this case imperative to optimise your website copy towards the preferences of the “search by voice” technology. After all, Google present their results in a voice-like manner and subsequently rank their results in a voice-like manner.

The readability of your website copy is the main area to focus on when optimising your voice search compatibility. Imagine having long, meandering sentences with lots of difficult words being read out by Siri. Not ideal right? The information will get lost in translation and Google doesn’t like this. They will therefore opt not to use your content as an answer. It is imperative to keep your website copy short and sweet.

One way to improve the readability of your content is bear-in-mind that Google’s search algorithms try and mimic a human. There used to be a time when stuffing keywords into your copy would work but those times are long gone. Google now focuses on picking up quality content and predicting what people want to read. From the keywords in your query, they can make an estimated guess at your search intent. In other words, Google tries to read text like a human, so structure your content the same way you would speak to a human.

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