6 tips to optimise your E-Commerce Website

Optimise your E-Commerce Website

An eCommerce website is not just about selling your products via your catalogue pages. Although this might be a priority, the SEO on your website determines your ranking in search engines and has a direct effect on your user experience. When you optimise your E-Commerce website there are many areas that can be considered. In this case we thought we would start with the primary page of anyone’s website: the homepage.

1. Branding

Branding must always be consistent. It is imperative to display your brand and/or logo on your homepage and in your page title. This ensures your visitors immediately affiliate themselves with your company name and corporate identity. This, in turn, creates trust and improves your reputation within the minds of your clients both offline and when using search engines.

2. About us

People like to know who they are dealing with. That is why it is so important to create some content that let’s your visitors know a little bit more about the values, mission and ethical priorities your company stands for. Meeting face-to-face is generally preferred by most people before money is exchanged. An ‘about us’ segment or page creates that sense of relatability and trust.

3. Smart call to actions help optimise your E-Commerce Website

A homepage should always consist at least one compelling call to action. This call to action my vary from time-to-time depending on where you want your visitor’s attention to be focused. This may be a seasonal thing or perhaps you are conducting a clearance sale. Ensure that this call to action, whether it be a button or full banner is clearly visible and easily identifiable for your clients.

4. Featured products

In order to optimise your E-Commerce website, it is always a good idea to create a space on your homepage that is prioritised for your core products or products that are currently popular among your consumers. This provides an immediate call to action for a high percentage of visitors and provides an excellent example of what it is your company specialises in.

5. Search bar option

Most eCommerce website users prefer a search option. You must make your search boxes the primary navigation tool used on your site. A search option is suggested for any website that has more than 20 products.

6. Shopping cart

At the end of the day, an eCommerce websites priority to sell and make money. In this case it is important to always have your shopping cart symbol visible and clickable. It is also a good idea to ensure your cart symbol updates as each client adds something to their basket.

Check out this interesting video for more information.

Outline Online offers complete E-Commerce solutions.